KRISZTINA KONYA

About Krisztina

A strategic perspective shaped by business, people and experience

I am Krisztina Konya, a London-based Startup Business Architect and founder of Holistic Growth Solutions LTD.
My work focuses on helping founders, entrepreneurs and organisations bring clarity and structure to business ideas and complex ventures. I work across strategic business planning, business architecture, financial modelling and investor-facing business development, examining how the different elements of a business fit together commercially, financially and operationally.
Since establishing Holistic Growth Solutions LTD in 2018, my professional journey has developed across business consultancy, education, coaching, programme development and international project work. These experiences have shaped how I approach business challenges — combining strategic analysis with an understanding of the people, decisions and practical realities behind them.
My project experience spans sectors including aviation, water security, hospitality, economic development and social-impact initiatives. Although the industries and challenges differ, the underlying questions remain remarkably consistent: What is being built? Does the business logic make sense? What resources and capabilities are required? And what needs to happen next?

One question sits at the centre of my approach: What would it take to make this work?

I believe strong business decisions require more than ambition. They require sound reasoning, realistic assumptions, financial understanding, appropriate expertise and the willingness to question what we think we know.
Alongside my strategic work, I am committed to practical business education, helping early-stage founders develop the understanding and judgement to make more informed decisions for themselves.
My approach is straightforward: understand the business, examine the evidence, establish the structure and identify a sensible way forward.

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HOW I WORK

Strategic thinking. Structured planning. Commercial reality.

Through Holistic Growth Solutions LTD, I provide strategic business architecture and planning services for founders, entrepreneurs and organisations developing new ventures or strengthening existing business concepts.
My work focuses on understanding how a business fits together — commercially, financially and operationally — and developing the structure, analysis and planning needed to support informed decisions.

Areas of Professional Support

Strategic Business Planning

Comprehensive business plans connecting market understanding, business models, operational requirements, financial projections and implementation priorities.

Business Architecture

Structuring the commercial logic, operating model, resources, capabilities and strategic direction of a business or project.

Investor Strategy & Planning

Investor-facing business documentation, capital requirement analysis, financial models and strategic materials for investment discussions.

Startup Foundations & Business Clarity

Helping founders clarify their concepts, examine assumptions, define business models and establish practical foundations.

My Approach

Every engagement begins with understanding the business, its current position and the decisions ahead. The scope, deliverables and working arrangements are established according to the project's requirements.

Have a business or project that needs strategic structure?

Get in touch to discuss your requirements.

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BUILD IT PROPERLY

Understand the business behind your idea.

A practical six-week programme for turning business ideas and early-stage ventures into clearer, better-informed business decisions.

Having a business idea is one thing. Understanding the business behind it is another.
Build It Properly is a structured, live online business education programme for aspiring entrepreneurs, early-stage founders and small business owners who want to understand how their businesses actually work.
Across six interactive weekly sessions, participants explore their customers, offers, business models, financial realities, resources and practical next steps. The focus is on questioning assumptions, examining evidence and making better-informed decisions.

What the Programme Includes

• Six live online sessions, 90 minutes each.
• Practical exercises, discussion and guided learning.
• A comprehensive Course Manual and supporting resources.
• A Business Blueprint developed throughout the programme.
• Financial learning resources, including the Numbers Tool and Numbers Companion.
Participants work towards a clearer understanding of their business, its assumptions and requirements, alongside a structured Business Blueprint and a practical direction for their next steps.

• Programme Information Sheet

Interested in Joining?

Build It Properly is offered through scheduled live online cohorts.
Register your interest to receive information about upcoming opportunities to participate.

Register Your Interest

Registering your interest does not constitute enrolment or a commitment to purchase.
Build It Properly is an educational programme, not a done-for-you business planning service. It does not guarantee business success, profitability or investment.

• Register Your Interest

SELECTED WORK & RECOGNITION

Experience across industries. A consistent approach to business architecture.

My professional work spans commercial ventures, emerging businesses and social-impact initiatives across different industries and international markets.
Across these projects, my focus remains on developing the strategic, commercial, financial and operational structures needed to support informed business decisions.

Selected Areas of Project Experience

Aviation & Transport

Strategic business planning, financial modelling, capital requirements and investor-facing development for aviation ventures.

Infrastructure & Water Security

Project development and strategic planning covering funding requirements, implementation structures, operational dependencies and sustainability.

Social Impact & Community Development

Strategic and organisational planning, including programme structures, financial requirements, governance and implementation frameworks.

Commercial Ventures & Emerging Businesses

Business planning and strategic development across hospitality, wellness, aquaculture and economic development.

Professional Background & Recognition

My academic background includes a BA in Business Management from the University of Sunderland in London and an HND in Business Management from EThames Graduate School.
My wider professional experience includes international speaking engagements, educational workshops, publications and contributions to discussions on entrepreneurship, leadership and business development.
I have contributed to internationally bestselling collaborative books and created and curated the Amazon international bestselling anthologies Women Rising and The Courage to Rise.
My work and wider professional contributions have also received international recognition in leadership, community engagement and social impact.

Across every area of my work, the objective remains the same: clarity, structure and better-informed decisions.

Have a business idea, a project or a question about working together?

Whether you're developing a new venture, looking for strategic business planning support or exploring the Build It Properly programme, you're welcome to get in touch.

Business Architecture & Strategic Services

If you're looking for support with business planning, business architecture, investor strategy or startup foundations, please get in touch with a brief introduction to your business or project and the type of support you're seeking.

[email protected]

Build It Properly — Programme Enquiries

Interested in joining the six-week programme?
Register your interest to receive information about upcoming live online cohorts and participation opportunities.

• REGISTER YOUR INTEREST

Registering your interest does not constitute enrolment or a commitment to purchase.

Professional Connections

You can also connect with me on LinkedIn for professional updates, publications and insights into my work.

Connect on LinkedIn: https://www.linkedin.com/in/krisztinakonya

Krisztina Konya
Startup Business Architect
Founder, Holistic Growth Solutions LTD
London, United Kingdom